BBVA BANCOMER
Series of educational videos for the Brand BBVA Bancomer, which explained to users how their new credit card services worked.
2D Animation
Design
Storyboard
ROLES
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
SOFTWARE
DELIVERABLES
BBVA Saving is for everyone 1 - 2 min explainer video.
BBVA how your credit card works 1 - 2 min explainer video.
BBVA Morgatge payment 1 - 2 min explainer video.
CONCEPT
For these short explainer videos, we wanted to create something friendly and easy for the viewer to watch. These series of explainer videos served as short trainee videos on how users could check their mortgage payments and credit card scores as well as their savings through the Bancomer portal and what benefits these services had for them.
DESIGN
When I was asked to join the project the team had already finished up most of the first video so I was tasked with just animating one shot of the animation which was from second 10 - 15 of the mortgage payment animation. For the remaining videos we divided up the storyboards for each member to design styleframes. The styleframes needed to follow the company's brand guidelines as well as the same art direction as the first video in the series. We also agreed that we would use simple iconography and imagery to complement the narration that was provided by the client like shapes and symbols. I had the task to develop the following style frames.
When I was asked to join the project, the team had already finished up most of the first video, so I was tasked with just animating one shot of the animation, which was from the second 10 - 15 of the mortgage payment animation. For the remaining videos, we divided the storyboards for each member to design style frames. The style frames needed to follow the company's brand guidelines and the same art direction as the first video in the series. We also agreed that we would use simple iconography and imagery to complement the narration provided by the client, like shapes and symbols. I had the task of developing the following style frames.
ANIMATION
Thanks to our efficient workflow, we were able to integrate different animation techniques in a very seamless manner.
RESULTS
CHALLENGES
The most challenging part of this series of animations was creating the 3D cell environment using Cinema 4D and transitioning from a 3D to a 2D environment.
CREDITS
Creative direction: Sergio Castaneda
Art Direction: Serio Castaneda
Animation: Rodrigo Villegas, Aldair Sanchez, Hoover Soza
Design: Rodrigo Villegas, Aldair Sanchez, Hoover Soza
Special Thanks to Sergio Castanega