Immerse in Space: Infographics that Bring the Cosmic Dream to Life
This project envisions social media posts as dynamic UI display screens inspired by futuristic space stations and astronaut tools. These captivating UI screens serve as gateways to event-related information while maintaining the dreamy backdrop from previous posts. I had the task of designing and animating all of the assets for the UI hud.
ASTEROID DAY
ROLES
2D Animation
Art Direction
Creative Direction
Design
SOFTWARE
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
DELIVERABLES
7 Instagram reels between 10 - 15 seconds promoting the event.
I aimed to create a tech-savvy, whimsical, and dreamy atmosphere reminiscent of Ironman's HUD. Our goal is to deliver information swiftly, all while ensuring the audience is transported to a world of cosmic wonder.
We've discovered a captivating method to present Asteroid Day information in a manner that ignites excitement within our target audience. By infusing the essence of creativity and fun into our visuals, we're ready to set the stage for an asteroid-themed celebration that will leave them eagerly anticipating this extraordinary event.
PROCESS AND EXPLORATION
CHALLENGES
CREDITS
Creative direction: Rodrigo Villegas
Art Direction: Rodrigo Villegas
Animation: Rodrigo Villegas
Design: Rodrigo Villegas
Special Thanks to Maria Amalia Rojas
A major challenge in this project was animating individual assets while crafting a compelling design and animation resembling the UI of an astronaut helmet.