UNDER ARMOUR: SPEEDLINE CASE STUDY
Design evolution with 30+ Assets
I had the privilege of teaming up with the talented folks over at "Warm and Fuzzy" for this project. Our mission: to showcase the evolution of their design system, resulting in more than 30 compelling static and animated assets. Armed with all the necessary resources, I set out to craft an engaging video case study that brings these elements together.
ROLES
2D Animation
Video Editing
Audio integration
Design
SOFTWARE
Adobe After Effects
Adobe Photoshop
DELIVERABLES
20 - 30-second video case study showcasing the evolution of the style frames into the final product.
Our goal was to blend stylish frames with the power of music, creating a visually stunning and emotionally resonant experience that leaves a lasting impact on the audience.
I found that the most effective approach for this project was to leverage the provided assets and images from Warm and Fuzz, infusing them with life through music and enriching the visual experience with carefully crafted animations, all while showcasing the evolution of the different frames into the final product.
PROCESS AND EXPLORATION
CHALLENGES
A significant challenge in this project was to convey the evolution of the stunning style frames provided by Warm and Fuzzy, maintaining the concept of a designed layout while also conveying a sense of non-linearity, akin to a collage or scrapbook.
CREDITS
Creative direction: Andrew jerez, Yagmur altan
2D Animation: Rodrigo Villegas
Video editing: Rodrigo Villegas
Special Thanks to the team at Warm and Fuzzy