Picture a world where finberries exist.
In this project, we embarked on the creation of a brief promotional video for the Finberry app. The video aimed to illustrate how the app functions, while also elaborating on its features and advantages. We opted for a simple and minimalist approach that embraced the essence of the brand, and we infused it with vibrant, electrifying gradients to add an extra layer of excitement and authenticity.
FINBERRY
ROLES
2D Animation
Art Direction
Creative Direction
Design
Storyboard
Script
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
SOFTWARE
DELIVERABLES
50 second - 1 minute Product Promotional video with Music integration.
Many users remain unaware of the Finberry app and its potential benefits for their credit cards. Let's unveil the hidden treasures this application holds for their financial journey.
We embark on a captivating journey alongside three vibrant berries, each a part of the app's logo. Together, they guide us into a world brimming with incredible benefits waiting to be explored.
PROCESS AND EXPLORATION
CHALLENGES
A key challenge in this project was animating the final shot, especially with limited frame-by-frame animation experience and anxiety about animating hands. Yet, I found a clever solution by using a smartphone video of my own hands as a reference for shaping the layers, which proved successful.
CREDITS
Creative direction: Rodrigo Villegas
Art Direction: Rodrigo Villegas
Animation: Rodrigo Villegas
Design: Rodrigo Villegas
Special Thanks to Jonathan Brioshci, Stephan Petrak