During my two years as a Motion Designer and Design Coordinator in the Mexican fintech clip, I was in charge of creating and implementing marketing campaigns for online and offline media like Google ads, broadcast television, and launch events.
CLIP
ROLES
Graphic Designer
Motion Designer
Design Coordinator
SOFTWARE
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Cinema 4D
BRANDING
While in Clip as a Graphic Designer, I created two logo animations for their brand. The goal was to create two simple logo animations to encapsulate the brand's identity. They wanted something that would feel dynamic and original from the competition. One animation would be used for social media and other video content, which could be placed in an alpha channel. The second animation would work as a video opener or closer for additional content, making it longer than the first. I also developed several commercials for broadcast television promoting monthly discounts or new features that could be found in the app.
ONLINE
On their online team, I would turn in weekly Google ad sprints, which consisted of several materials for social media platforms like Facebook, Google ads, Instagram, and YouTube. We developed a monthly master design that would be used in different formats and platforms. The content was made up of static and video images depending on the weekly request.
CONTENT MARKETING
My responsibility was to Coordinate the design team made up of 5 designers to turn in weekly campaigns through agile and sprint methodologies following brand guidelines. I helped develop monthly themes master graphics with product discounts that would later be used for Google ad campaigns.
RESULTS
In clip, we created successful campaigns that helped the brand become the Top Of Mind from other competitors in the market. In 2020, we exceeded expectations and could go beyond our KPIS. Our main goal was to sell 306,000 units, and by the end of the year, we sold 370,000.
CREDITS
Creative direction: Rodrigo Villegas, Rina Demey, Majo Sanchez, Michelle Alfar
Art Direction: Rodrigo Villegas, Heriberto Gonzalez
Animation: Rodrigo Villegas
Design: Rodrigo Villegas
Special Thanks to Juan Jose Galnares, Ricardo Munoz, Regina Gargollo, and all of the content online marketing team.